Shira Weiss oversees Weiss Media Group Inc. (WMG), a firm that specializes in media relati
Over the last two decades and
through the “dot-bomb” era, Weiss has freelanced for leading PR firms to
service a variety of accounts in the areas of: high tech, environment, health
and education. She has also worked extensively with Jewish and Israeli
companies. Past clients in the high tech space have included IBM, Sony,
Siemens, Global Crossing and Cablevision. Weiss also consulted for Zalul
Environmental Association (based in Israel) and for Yeshiva University and
Yeshivat Chovevei Torah among other Jewish organizations.
Shira Weiss began her public
relations and writing career at International Discount Telecommunications
(IDT). There, she worked with a small team to launch the VOIP service Net2Phone, and produced comprehensive
research reports on all matters related to Internet Telephony. She traveled
around the world to promote Net2Phone, secured bundling agreements with
international magazines, and presented at trade shows such as CEBIT in Germany
and CES in Las Vegas. At IDT, Weiss also managed publicity and edited content for
the Digital Freedom Network, a web
site created by IDT’s CEO Howard Jonas, to serve as a medium for freedom of
speech for political dissidents worldwide.
From IDT, she went on to the
PR firm Technology Solution s Incorporated
(TSI) and worked with both high tech and healthcare clients. There she launched
and promoted products such as the Siemens’
PocketReader, a handheld digital text scanner designed for the business
traveler. Weiss also worked with a healthcare focused team at TSI and promoted
NADH, a dietary supplement formulated to combat fatigue. Notably, she led a PR
team for Fron tier Communication s (which later became Global Crossing), setting up
media and analyst tours for executives, and securing extensive press coverage
for Frontier’s fiber optic network, and later on, for the company’s acquisition
by Global Crossing. She also traveled extensively, both domestically and
abroad, to demon strate and unveil new
technologies.
Following TSI, Weiss became Director
at ExcitePR LLC, a boutique PR firm where she promoted mobile and wireless
technologies. She also focused on bringing in new business to the firm. One of
those accounts was 1-800-TOW-TRUCK, and Weiss worked to publicize its
partnership with Palm mobile technologies for an application on an
early version of the Palm Pilot.
Shira Weiss began con sulting in 2001 when she formed Weiss Media Group
and has delivered many PR “hits” for clients and for the PR firms that she has
partnered with (i.e. Nash Communications, Dukas Public Relations and Seymour
Public Relations among others). Her
clients have been featured in The New York Times, The Wall Street Journal,
Reuters, Dow Jon es, on BBC Television , as well as on ABC and CBS Television, and on CBS
Radio. She also pitched the entire concept and provided panelists and the expert
for a Dr. Phil Show that aired on 1/16/08.
Above is just a small
sampling of the numerous media outlets that Shira Weiss has worked with
- and currently works with - on a daily basis. At the core of her media
relations activities is the primary goal of securing positive press coverage with
top-tier media for clients.
In her “spare time,” she is a
freelance writer, a blogger and a regular contributor to The Huffington Post, The Jewish Standard and The Jewish Link.
